Adobe Launches Standalone Storytelling App for iPad

Many of Adobe's mobile offerings have been extensions of the company's popular software products, such as Photoshop or Lightroom.

Increasingly, however, Adobe is focusing on providing more tools for its mobile users. The company rolled out Adobe Voice Thursday, an all-new storytelling app for iPad users.

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The app gives users a way to easily create and share animated videos that combine images, music, voice recordings and special effects.

"Adobe Voice puts the power of Creative Cloud's industry-leading video and audio technology into the hands of the masses," Winston Hendrickson, Adobe's vice-president of products for Creative Media Solutions, said in a release.

The app is meant be simple to use, and provide people — especially those who may not be able to use traditional video-editing software — with ways to tell stories through video.

Users begin by choosing from a preset story template that helps outline the structure of their video. They can then import their own photos, draw from the app's library of 25,000 icons or search the web for their own images.

Adobe also included specially created soundtracks, so users can add music to fit the story. Users can also record their own voiceovers.

The company said it envisions the app to be particularly useful in schools, where students and teachers may want to create interactive videos, but don't necessarily have the knowledge or resources to use conventional video software. Adobe even had students and teachers test the app during its beta period.

News of Adobe Voice first surfaced last fall, when images of the app's private beta, codenamed "Ginger," leaked online.