Mobile Application Management
MAM-the
new tool set in Mobile Management
A recent study says that the enterprise
mobility market will hit by 2020.While many businesses are putting the
finishing touches on their Mobile Device Management (MDM) strategy, others are
already taking the next steps, investing in mobile applications, either buying
them off the shelf or customizing them.
This is where Mobile
Application Management (MAM) comes in.
MAM is the delivery and administration of
enterprise software to end users on their mobile device that may or may not be
personal. Unlike mobile device managers (MDMs),
which focus on device activation,
enrollment and provisioning,
MAM’s focus is on delivering software, licensing, security, usage policy,
access/user authentication, configuration, updates, maintenance, reporting and
tracking, rollbacks and application refresh/retirement. If this sounds
familiar, it is because enterprises have been doing this for ages. Except they
have been doing it in a desktop environment. They now need to do the same for
mobile devices.
Any organization’s BYOD(bring your own device) strategy should
allow for enterprise applications to be used without compromising its
implemented security policies. The goal is for an employee to be able to use
both personal and enterprise applications on the same device, without concerns
over privacy violations by their employer. A Mobile Application Management
solution should allow enterprise IT policies to be enforced on enterprise applications
– and only on enterprise applications – and ultimately reduce the cost of
ownership for an enterprise.
I believe that MAM, or specifically,
Mobile Application Portfolio Management(MAPM) is going to be as big and as
important in 2013 as MDM was in 2012.MAM helps to ensure that enterprise
applications are delivered in a secure fashion with adequate compliance
controls to meet the mobile lifestyles of end users.
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