Google celebrated its 15th anniversary
this year !!!
1.Google Glass
In 2013, for the first time, the mantle of
innovation was passed from Apple to Google. This was largely possible because
of Google Glass, the first optically-driven wearable computer aimed at general
consumers.
Glass isn't set to hit the mass market until
2014, but the company began disseminating units to an unspecified number of
"explorers" early this year. That led to a wave of publicity, then a
backlash and now, as the year comes to a close, continued uncertainty about the
viability of the category.
Google Glass's primary issue is a
chicken-and-egg problem: Since so few people own a pair, they are not yet
socially acceptable. A major part of the Glass experience is receiving weird
looks from others. Google could work out some of those kinks; a partnership
with fashionable eyewear brand Warby
Parker, for example, would likely yield some less geeky designs. Even if Glass
is a colossal flop, though, the product has succeeded it making Apple look
comparatively timid with its lineup of mildly tweaked phones (think: the iPhone
5C and 5S) and tablets and rumored iWatch.
2.Android Takes 81% of the Market
Though many consumers
continue to equate the smartphone with the iPhone,four-fifths of all smartphones actually sport
Android. That means that the smartphone market is shaping up to look a lot like
the PC segment, with Google playing the role of Microsoft. Butwhile Windows is a cash cow for
Microsoft, Google doesn't actually make any money from Android.Instead, Android is
designed to sell advertising. With such a large chunk of the market, Google has
brilliantly transitioned from the desktop era to the mobile age.
Of course, that's not how Apple
sees it. In a September interview with Bloomberg Businessweek, Apple CEO Tim
Cook cited
stats showing that despite Android's market-share dominance, 55% of mobile
traffic comes from iOS devices. Cook also indirectly dubbed many of
Android-based devices as "junk." Again, this is a moot point when
your intention is to sell ads.
3.Google Buys Waze for $1.1 Billion
The
world earned new respect for Google Maps in 2012 after Apple's disastrous
introduction of Maps. But the mapping category keeps evolving. Waze, an Israeli
company, was ahead of the curve with incorporating real-time information, like
traffic, into maps. Many realized Waze was one of very few companies to offer
such data along with its own credible mapping infrastructure, which set off a
bidding war that reportedly included Apple and Facebook. In the end, Google and, as a result, maintained its
reputation as the Internet's premiere cartographer.
4.Moto X Launches
In August, Google announced the Moto X, the first smartphone
designed together by Google and its Motorola unit. (This was also the first
major release to follow the company's $12 billion purchase of Motorola.) Though
the Moto X received positive reviews, it lacked any strong differentiator. Even
its Touchless Control, which brings your phone to life by uttering "OK
Google now," appeared in a new line of Verizon Droid smartphones the week
before the Moto X was unveiled.
In other words, this wasn't seen as a
breakthrough — a tough challenge with so many other Android manufacturers.
Moto, which was seen as a hedge against patent trolls, has not yet seamlessly
integrated into the company and appears to be just one of many partners, albeit
one that Google owns.
5.The Introduction of Chromecast
In August, Google announced the Moto X, the first smartphone
designed together by Google and its Motorola unit. (This was also the first
major release to follow the company's $12 billion purchase of Motorola.) Though
the Moto X received positive reviews, it lacked any strong differentiator. Even
its Touchless Control, which brings your phone to life by uttering "OK
Google now," appeared in a new line of Verizon Droid smartphones the week
before the Moto X was unveiled.
In other words, this wasn't seen as a
breakthrough — a tough challenge with so many other Android manufacturers.
Moto, which was seen as a hedge against patent trolls, has not yet seamlessly
integrated into the company and appears to be just one of many partners, albeit
one that Google owns.
6.Google Stock Hits $1,000
6.Google Stock Hits $1,000
In October, Google stock
entered the four-figure range, joining an elite club including Priceline, Seaboard
and Berkshire Hathaway. Such psychological barriers are often meaningless — a
looming stock split will send it back to three digit territory soon — but it
underscored the company's stellar financial performance this year.
7.Google Play Passes 50
Billion App Downloads
This summer, just as Apple announced 50
billion downloads on the App Store, Google was also crowing about the same
number of downloads. Google Play launched as Android Market just a few months
after the App Store in 2008. However, for much of the ensuing period, Google
Play was seen as an also-ran next to the App Store. This is partially because
developers generally release iOS versions of their apps ahead of their Android
iterations — in fact, often months ahead.
That may be changing. With more than 80% of
the global market, justifying an iOS-first strategy is increasingly difficult.
If Android does get the edge in new development, it will be harder for
consumers to defend their devotion to iOS as well.
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