Google
revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster
query results, the algorithm is based on semantic search, focusing on user
intent versus individual search terms.
Hummingbird is
paying more attention to each word in a query, ensuring that the whole query –
the whole sentence or conversation or meaning – is taken into account, rather
than particular words. The goal is that pages matching the meaning do better,
rather than pages matching just a few words.
Hummingbird
is a definite expansion of Google’s semantic capability evident at the search
interface level that reveals, significantly, two things,” “First, Google has increased
its ability to deal with complex search queries which means that it also has
got better at indexing entities in Web documents. Second, it has got a lot
better at relationally linking search queries and Web documents which means
that its Knowledge Graph must be considerably enriched.”
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